Google AdSense Adds New Half Page Ad Unit Sized 300×600
Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size is one of the “top requests from publishers” last year. […]
Barry Schwartz on November 16, 2012 at 10:32 am | Reading time: 1 minute
Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels.
The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units.
Google said this ad size is one of the “top requests from publishers” last year.
Google’s display ad study show that this ad unit is one of the fastest growing sizes by impressions.
When publishers first place these ad units on their sites, you will notice a “large number of text ads in these placements,” Google said. But over time Google will fill those ad spots with “wide range of text and display ad inventory.”
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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.