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MarTech » Performance Marketing » Yahoo’s Newly Redesigned Home Page Drops Flickr & Purple Logo

Yahoo’s Newly Redesigned Home Page Drops Flickr & Purple Logo

Business Insider has a screen capture of the reportedly soon to be released new Yahoo home page under Marissa Mayer’s new lead as CEO. Overall, I find the new look to be cleaner, tighter and a bit more organized. But one glaring omission is featuring Flickr on the options on the left. It was listed […]

Barry Schwartz on October 12, 2012 at 2:02 pm | Reading time: 2 minutes

Business Insider has a screen capture of the reportedly soon to be released new Yahoo home page under Marissa Mayer’s new lead as CEO.

Overall, I find the new look to be cleaner, tighter and a bit more organized. But one glaring omission is featuring Flickr on the options on the left. It was listed as the fourth option from the top and now it seems to be buried under the “more” option – at best. In addition, you can see that the logo is white on a blue background, removing Yahoo’s branded purple color from their Yahoo! logo.

Before Screen Shot:

After Screen Shot:

As you can see, the changes are not huge but things do seem a lot cleaner and more organized. The search bar is more prominent, the logo is smaller and no longer Yahoo’s purple color that they’ve used over the past few years. Items are moved around a bit, news items are changed, the search button is a magnifying glass and some other changes.

Many Flickr devotees are hoping that Marissa Mayer will save Flickr – does this new Yahoo home page show signs that she has no plans of doing that?

We are not sure if this is the new approved Yahoo home page or something that Yahoo is testing and does not plan to release any time soon.


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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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