Barry Levine
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Barry Levine

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About Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related topics

Digital transformation
Marketing operations (MOps)
Performance marketing
Customer experience
Salesforce
Marketing management

Barry Levine's latest articles

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Digital transformation

MarTech Today: Google’s emerging Contact Center AI, a report on privacy tools & Twitter tightens access to API

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ups its AI services with new Contact Center solution and developer tools Jul 25, 2018 by Barry Levine The tech giant’s conversational platform is now turning into an intelligent virtual […]

| Jul 26, 2018 at 9:00 am ET

Digital transformation

MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The rise of the DD-CMO: How data-driven CMOs are maximizing performance Jul 24, 2018 by Jim Yu Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. […]

| Jul 25, 2018 at 9:00 am ET

Digital transformation

MarTech Today: ironSource’s new playable analytics platform, why CMOs should commit to ABM & Google releases more AMP Stories features

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ironSource releases new platform to track playable ads’ metrics Jul 23, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these […]

| Jul 24, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Four tech giants’ Data Transfer Project, Sprout Social’s Pinterest integration & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people […]

| Jul 23, 2018 at 9:00 am ET
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Digital transformation

MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack

Here’s our daily recap of what happened in marketing tech, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner releases first Magic Quadrant on mobile marketing platforms Jul 19, 2018 by Barry Levine Mobile-only platforms take most of the top places, above Salesforce and Oracle. IAB Tech Labs launches […]

| Jul 20, 2018 at 9:00 am ET

Digital transformation

MarTech Today: WildFire’s virtual coin platform for app promotion, Namogoo’s service to track personal data in third-parties & the year that changed martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WildFire launches virtual coin platform to promote app discovery and engagement Jul 18, 2018 by Barry Levine Eschewing blockchain, the company is offering a standalone reward system that operates inside and […]

| Jul 19, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Oracle Responsys launches first SMS aggregator marketplace, what AI can offer your organization & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle Responsys launches first SMS aggregator marketplace Jul 17, 2018 by Barry Levine Now, marketers can select from hundreds of aggregators, covering every territory. Finding synergy between talent & technology in […]

| Jul 18, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce adds more intelligence with Datorama purchase Jul 16, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams. Clinch launches […]

| Jul 17, 2018 at 9:00 am ET
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Digital transformation

MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OneTrust releases first free assessment tool for the new California privacy law Jul 13, 2018 by Barry Levine The company is adding the emerging California privacy requirements, as well as those […]

| Jul 16, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Companies increase martech spend, most companies report they will comply with GDPR & advanced TV

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Companies increase martech spend but struggle to keep up with the speed of its growth Jul 12, 2018 by Robin Kurzer Though companies say they aren’t keeping up with the […]

| Jul 13, 2018 at 9:00 am ET

Digital transformation

MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 11, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track […]

| Jul 12, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Forrester’s new CX Cloud, MRC’s ad verification updates & Facebook tests AR ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it Jul 10, 2018 by Barry Levine The research firm has picked up customer feedback firm FeedbackNow and AI-driven […]

| Jul 11, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Martech + ad tech, optimism about new data privacy laws & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + ad tech, part 2: Connected data and people-based marketing Jul 5, 2018 by Jose Cebrian Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and […]

| Jul 6, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will […]

| Jul 5, 2018 at 9:00 am ET

Digital transformation

MarTech Today: Vistar’s new online storefront for DOOH deals, Facebook’s new review processes for apps & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vistar launches online storefront for complete DOOH deals Jul 2, 2018 by Barry Levine Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online. From […]

| Jul 3, 2018 at 9:00 am ET