MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The rise of the DD-CMO: How data-driven CMOs are maximizing performance
  Jul 24, 2018 by Jim Yu
  Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle
  
• Key Marketing Ops Capabilities to Boost Revenue
  Jul 24, 2018 by Digital Marketing Depot
  While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […]
• When should marketers use AR and when VR?
  Jul 24, 2018 by Barry Levine
  A marketing tech exec offers some rules of thumb.
• Here’s why you should start thinking of content marketing as an SEO strategy
  Jul 24, 2018 by Sponsored Content: Marketin9
  SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]

From Marketing Land:

• Compare the top marketing automation tools and platforms
  Jul 24, 2018 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?
• Hurry, lowest rates for MarTech won’t be around for long!
  Jul 24, 2018 by Marketing Land
  The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it […]

From Around The Web:

• New developer requirements to protect our platform, Twitter

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.