MarTech Today: Four tech giants’ Data Transfer Project, Sprout Social’s Pinterest integration & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project Jul 20, 2018 by Amy Gesenhues The open-source initiative aims to build a framework that makes it easy for people […]
Barry Levine on July 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
Jul 20, 2018 by Amy Gesenhues
The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services. - The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
Jul 20, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed - Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
Jul 20, 2018 by Amy Gesenhues
CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off - The benefits of balancing ABM with other marketing strategies
Jul 20, 2018 by Patricia Hursh
Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness
From Marketing Land:
- Report: Smart speaker ownership driving voice adoption on smartphones
Jul 20, 2018 by Greg Sterling
But 38% also said they bought a smart speaker ‘to reduce screen time’. - Planning to make a video ad or other video asset? 3 things to consider
Jul 20, 2018 by Jacob Baadsgaard
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.
From Around The Web:
- Why “Sent Me” Videos are the New Unboxing Phenomenon, Tubular Insights
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.