MarTech Today: WildFire’s virtual coin platform for app promotion, Namogoo’s service to track personal data in third-parties & the year that changed martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• WildFire launches virtual coin platform to promote app discovery and engagement
  Jul 18, 2018 by Barry Levine
  Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.
• Namogoo launches service to track personal data leakage through third parties
  Jul 18, 2018 by Barry Levine
  The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside services.
• The year that changed martech forever
  Jul 18, 2018 by Noah Brier
  Contributor Noah Brier explains how to avoid the next big roadblock in content marketing.
• Perengo launches DSP optimized for recruitment ads
  Jul 18, 2018 by Barry Levine
  The San Francisco-based company says the platform is the only one that is fully automated and focused on this industry.

From Marketing Land:

• Ask an SMXpert – Google Tag Manager
  Jul 18, 2018 by Debra Mastaler
  SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.

From Around The Web:

• Do you want an always-on digital assistant listening in all the time?, The Conversation
• Precisely Plan, Post & Predict: Pinterest is Now in Sprout!, Sprout Social