Project and workflow management
MarTech is your source for project and workflow management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Marketing work management buyer's guide
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.