Marketers have to play more videogames to make better brand experiences
Here's a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.
Stefan Tauber is creative strategist at Set Creative's NYC office. Starting his career as an architect at O.M.A Rotterdam, he worked on a range of projects varying from the Qatar Foundation in Doha/Qatar to fashion shows for Prada and Miu Miu across Europe. Later he shifted his focus to experience design bringing established and emerging brands to life through digital and physical experiential moments and interactions. During that period, he became an integral part in leading the transformation and roll-out of the next generation Time Warner Cable stores across the U.S. At Set Creative, Stefan has built experiential platforms for clients such as BMW, Spotify, Verizon, Hilton and Google. Throughout, he continues to drive a consumer-first approach to experiences that goes beyond design aesthetics and principles. Most recently Stefan has been working on performance measures that add measurability and rigor to experiences with the intent to grow and mature this emerging marketing channel.
Here's a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.Stefan Tauber | Oct 24, 2019 at 1:08 pm ET