Managing your marketing content in the age of AI

Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.

By ,
Head of Content & Media
Published on June 17, 2026 • Last updated on June 17, 2026 • 2 minutes read

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    As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.

    In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.

    Among the topics we cover:

    • Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven era
    • Moving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.
    • Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.
    • How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.

    Episode guide

    00:00 Introduction
    00:28 Meet Erica Gunn
    01:32 How marketers create and manage the proliferation of content
    04:40 The DAM challenges of agencies and regulated industries
    06:49 How does AI help solve the digital asset management challenge?
    10:51 Leveraging AI for content workflows
    12:01 What’s working for Canto’s marketing?
    15:07 How prospects researching with AI change the way B2Bs market

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    Related topics

    Conversations with MarTechDigital asset management (DAM)
    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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