Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
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Speaking Experience
Constantine von Hoffman's latest articles
B2B marketing on TikTok: What you need to know
With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with news that a paywall is coming to some Reddit content.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with details on the new video presentation and discovery tools.
AI adoption in CX is rising, but implementation challenges remain
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
Smarter attribution strategies to help B2B marketers prove campaign value
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.
Salesforce laying off 1,000 during hiring push
Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
Marketing artificial intelligence (AI)
Are AI agents a big deal? Or just bots in formal wear?
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
Marketing artificial intelligence (AI)
Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 23
Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
7 proven strategies for effective B2B customer retention
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
U.S. state data privacy laws: What you need to know
Updated with information on the four states whose laws went into effect on Jan. 1, 2025.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 9
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
Amazon’s new Retail Ad Service brings RMN to the masses
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 12
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
How AI can revolutionize creative impact measurement
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
Marketing artificial intelligence (AI)
Uniphore acquires ActionIQ and Infoworks
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.