Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Here are all the new products, platforms, updates and much more.
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Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with new offerings to help marketers grab audience attention.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Marketing artificial intelligence (AI)
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
Customer journey orchestration
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
How tariffs are reshaping long-term strategies for brands and buyers
Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Twilio unveils new features for customer data platform
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.
Marketing artificial intelligence (AI)
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Google’s Privacy Sandbox: What you need to know
Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.
Diversity and inclusion in marketing
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
As Google brings back cookies, marketers stick with privacy-first strategies
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 24
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
B2B marketers want results, not more technology
69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.
Google is keeping cookies in Chrome
The tech giant reverses course on its long-planned depreciation of third-party cookies.
Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 17
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
IAB report reveals digital ad growth and marketers ready for economic turmoil
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times.
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
Marketers push back on Google’s attempt to derail California privacy bill
They are angry about Google's astroturfing and want consent-driven online interactions with consumers.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 10
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?
U.S. state data privacy laws: What you need to know
Updated with information on New Jersey's privacy law and Virginia's ban on collecting data about consumers' sexual and reproductive health.
In a world of tariffs and turmoil, marketing’s insight is a superpower
CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 3
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
The GTM revolution is here. Are you ready?
The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new tools for small and medium businesses.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 27
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."