4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Staff
Speaking Experience
Constantine von Hoffman's latest articles
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 12
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
U.S. state data privacy laws: What you need to know
Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.
How AI can revolutionize creative impact measurement
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
Marketing artificial intelligence (AI)
Uniphore acquires ActionIQ and Infoworks
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing on LinkedIn: What you need to know
Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with ad revenue increase that made the company profitable for the first time.
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 24
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of the most useful recent data about the impact and use of artificial intelligence on digital marketing.
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
Behind the scenes of Betterment’s B2B brand awareness campaign
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 26
A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved?
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Salesforce to buy enterprise knowledge platform Zoomin
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 12
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.
EU hits Google with $2.6 billion fine in antitrust case
The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
Optimistic marketers increase expected ad spend
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year.
US vs. Google, round 2: Government targets digital ad business
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 5
Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 29
UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck.