Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
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Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
7 proven strategies for effective B2B customer retention
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
U.S. state data privacy laws: What you need to know
Updated with information on the four states whose laws went into effect on Jan. 1, 2025.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 9
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
Amazon’s new Retail Ad Service brings RMN to the masses
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with information on the Reddit Pro Trends tool and a new AMA ad format.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with details on the new Companies Hub in Campaign Manager.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 12
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.
How AI can revolutionize creative impact measurement
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
Marketing artificial intelligence (AI)
Uniphore acquires ActionIQ and Infoworks
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Beyond the funnel: A new approach to content marketing
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 24
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of the most useful recent data about the impact and use of artificial intelligence on digital marketing.
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
Behind the scenes of Betterment’s B2B brand awareness campaign
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 26
A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved?
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Salesforce to buy enterprise knowledge platform Zoomin
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 12
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.