The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.