The deal combines two key areas for customer insights: social media and reviews.
A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.Chris Wood | Aug 13, 2021 at 9:26 am ET
Consumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences.Chris Wood | Aug 12, 2021 at 11:45 am ET
Plus the future of marketing automation and why Shopify isn't a snowboard company.Chris Wood | Aug 11, 2021 at 10:03 am ET
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.Chris Wood | Aug 6, 2021 at 12:32 pm ET
Plus, when evaluating a possible addition to your marketing technology stack, be sure to ask the vendors on your short-list for references.Chris Wood | Aug 6, 2021 at 9:53 am ET