4 keys to digital events planning
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
Chris Wood | Dec 21, 2023 at 2:00 pm ETMarketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Chris Wood | Dec 15, 2023 at 1:48 pm ETMarketing artificial intelligence (AI)
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience.
Chris Wood | Dec 14, 2023 at 2:32 pm ETDigital asset management (DAM)
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Chris Wood | Dec 14, 2023 at 1:34 pm ETDigital asset management (DAM)
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Chris Wood | Dec 12, 2023 at 1:42 pm ETDigital asset management (DAM)
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Chris Wood | Nov 30, 2023 at 1:45 pm ETU.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Chris Wood | Nov 28, 2023 at 12:39 pm ETDigital asset management (DAM)
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Chris Wood | Nov 22, 2023 at 12:08 pm ETDigital asset management (DAM)
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
Chris Wood | Nov 21, 2023 at 1:12 pm ET42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
Chris Wood | Nov 15, 2023 at 2:34 pm ETImprove your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
Chris Wood | Nov 14, 2023 at 1:48 pm ETMarketing artificial intelligence (AI)
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers.
Chris Wood | Nov 9, 2023 at 1:56 pm ETAudit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
Chris Wood | Nov 8, 2023 at 12:48 pm ETThe ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
Chris Wood | Nov 7, 2023 at 2:08 pm ETHere are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Chris Wood | Nov 6, 2023 at 2:00 pm ETMarketing artificial intelligence (AI)
Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period.
Chris Wood | Nov 3, 2023 at 1:33 pm ET87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
Chris Wood | Nov 1, 2023 at 10:04 am ETTikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.
Chris Wood | Oct 31, 2023 at 1:33 pm ETDiversity and inclusion in marketing
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Chris Wood | Oct 26, 2023 at 2:16 pm ETLisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Chris Wood | Oct 25, 2023 at 1:49 pm ET74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Chris Wood | Oct 24, 2023 at 12:49 pm ETCustomer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow.
Chris Wood | Oct 23, 2023 at 11:01 am ET69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study.
Chris Wood | Oct 20, 2023 at 2:49 pm ETGene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
Chris Wood | Oct 20, 2023 at 1:18 pm ETThe popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Chris Wood | Oct 19, 2023 at 2:53 pm ETBrands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH.
Chris Wood | Oct 13, 2023 at 2:25 pm ETShoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
Chris Wood | Oct 12, 2023 at 3:25 pm ET43% of those surveyed reported positive results from campaigns already run on retail media networks.
Chris Wood | Oct 11, 2023 at 2:14 pm ETA survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely.
Chris Wood | Oct 9, 2023 at 1:43 pm ETDirector of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Chris Wood | Oct 5, 2023 at 2:18 pm ETThe regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Chris Wood | Oct 3, 2023 at 12:25 pm ETThe Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Chris Wood | Sep 28, 2023 at 1:32 pm ETMarketing artificial intelligence (AI)
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Chris Wood | Sep 27, 2023 at 12:12 pm ETWith many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Chris Wood | Sep 26, 2023 at 12:39 pm ETThrough a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
Chris Wood | Sep 25, 2023 at 1:38 pm ETThe experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Chris Wood | Sep 21, 2023 at 12:39 pm ETMarketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Chris Wood | Sep 20, 2023 at 1:11 pm ETHere are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Chris Wood | Sep 19, 2023 at 3:19 pm ETThe tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Chris Wood | Sep 19, 2023 at 12:37 pm ETAdvertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
Chris Wood | Sep 14, 2023 at 1:57 pm ET