Marketing Day: Facebook Changes Default Post Permissions, Pinterest Business API & Smartphones Grow
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Restaurants Easy Way To Display Menus On Their Pages Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Gives Restaurants Easy Way To Display Menus On Their Pages
Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada […]
- Pantene Turns Product Protest Into Marketing Win
Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn’t that bad but they did start a Facebook protest group to voice […]
- Smartphones Have Big Quarter, Bigger iPhone 6 Anticipation Grows
Data from research firm Counterpoint (via AppleInsider) asserts that smartphones constituted 87 percent of all U.S. handset “shipments” in the first quarter. Shipments and sales are not identical. However feature phones are pretty clearly now on the way out in the US and other developed markets. Earlier Nielsen and comScore survey data reflect that US smartphone […]
- Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]
- New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
- Facebook Defaults Posts From “Public” To “Friends” & Introduces Comprehensive Privacy Checkup
While Facebook has talked a big privacy talk for a long time, today they’ve implemented a major change. A sweeping new update is making it simple for users to see who they are sharing content with and all new users will be defaulted to “friends” rather than “public.” Current users will be notified about their […]
- YouTube Asks Creators For Feedback On Upcoming Mobile App & Monetization Opportunities
YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible […]
- The 4th Wave Of Content Marketing: Marketing Apps
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]
- Yelp Will Allow 12-Second Video Reviews Starting Next Month
Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, […]
- Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows
Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]
- Tailwind Launches Its Pinterest Business Insights API Integration
Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest’s new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers. Among that list — Salesforce’s Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate – Tailwind is […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Drops Authorship Rich Snippets From Search Results. A Bug?
- Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast
- RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
- Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
- Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities
- Remove Page Elements For Higher Converting Pages
- On MetaFilter Being Penalized By Google: An Explainer
Online Marketing News From Around The Web:
Analytics
- Why Brands Should Like Facebook Analytics, Ad Exchanger
Blogs & Blogging
- Focusing on Writing About 1 Category May Be the Best Content Strategy for your Blog, www.blogherald.com
- Never Fear Google Again: The Smart Person’s Guide to Guest Blogging, Copyblogger
Business Issues
- Apple to occupy seven-building Sunnyvale campus, Mercury News
- YouTube’s subscription music licensing strikes wrong notes with indie labels, www.theguardian.com
Content Marketing
- 5 Lessons For Brand Publishers From the NYT Innovation Report, Contently
- NAD Reviews Taboola’s Native Ad Widget, Recommends Clearer Disclosures, www.asrcreviews.org
- How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2), KISS Metrics
- Your Worst Native Content Nightmare Has Come True, Ad Age
Conversion Optimization
- 10 Conversion Killers and the Hacks to Fix Them, Unbounce
- Using A Data Driven Approach To Traffic Acquisition, ConversionXL
Display & Contextual Advertising
- Google Responds To AdSense Notifications Of Personally Identifiable Information (PII) Notices, Search Engine Roundtable
Domaining
- Using CrunchBase to Find a Domain Buyer, DomainInvesting.com
- What domain names TNT and 16 others bought last week, Domain Name Wire
Ecommerce
- Understanding Ecommerce Design, Part 2: Banners and Boxes, Practical Ecommerce
- Wal-Mart plans to double global ecommerce staff this year, Internet Retailer
Email Marketing
- How Great UX Can Help Your Email Marketing, Usability Geek
General Internet Marketing
Internet Marketing Industry
- Trueffect FTW! Red Herring Top 100 North America Winner!, blog.trueffect.com
- Could Facebook cut off its ad enablers?, Digiday
- Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises, blog.hootsuite.com
Mobile/Local Marketing
- Mobile App Advertising: Staying Affloat in a Sea of Apps, www.komarketingassociates.com
- Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers, Street Fight
- Six mobile marketing alternatives to QR codes, eConsultancy
Other Items
- Reviews on Yelp Help Track Illness, New York Times
Reputation Management
- Judge Rules Company Can’t Collect Against Couple for Bad Online Review, Small Business Trends
Social Media
- Improving Promoted Tweet Results, www.seerinteractive.com
- 16 Tips to Creating Effective Sponsored Updates, blog.adstage.io
- Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, simplymeasured.com
- Pinterest Versus Twitter: Which Should My Business Use?, Search Engine Journal
- Successfully Measuring Social Customer Service Performance, www.conversocial.com
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