Marketing Day: Amazon User Ratings, Germany Demands Google Customer Service & eBay In-App Ads

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised […]

on September 12, 2014 at 4:00 pm | Reading time: 6 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads

    A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free mortgage refinancing services online. The lead generator, Intermundo Media, LLC used the name “Delta Prime Refinance” in ads that claimed homeowners could refinance their mortgages for free to attract leads it then sold […]

  • Agency Crowdsources ‘Selfie Speeding Signs’ To Display On Interactive Billboards

    Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That’s the idea behind a new campaign collecting selfies to deter speeding.

  • Ecommerce Practices That Are Costing Conversions

    Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference.

  • Amazon Displaying Segmented User Ratings

    Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was […]

  • German Court Orders Google To Do Better Customer Service

    A court in Berlin Germany has ordered Google to “stop ignoring customer emails and start offering a way to communicate with the company.” This comes in response to a complaint brought by the Federation of German Consumer Organizations. According to PC World the automated response to the email address “[email protected]” said that Google couldn’t read […]

  • Facebook Returns After Limited Outage

    For the second time this month, Facebook is down for many users. We started hearing reports of the outage on — where else? — Twitter, soon after 8 p.m Eastern. Last week, the social network suffered a 20-minute outage; it had several more lengthy blackouts earlier in the summer. Here’s the current Twitter chatter about […]

  • EBay Set To Offer In-App Mobile Advertising

    EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated […]

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About the author

Barry Schwartz
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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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