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MarTech » Performance Marketing » Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future

Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future

Google’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released. One example was the embarrassing […]

Barry Schwartz on August 4, 2014 at 2:03 pm

google-pigeon3-ss-1920

Google’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released.

One example was the embarrassing NY hotel listing showing Expedia, which was fixed sometime last Friday.

Before:

new-york-hotels-google-pigeon-before-1406896872

After:

new-york-hotels-google-pigeon-after-1406896872

We asked Google if Google made a small update to their local search algorithm, we named Pigeon, but Google would not confirm or deny the change. Google did tell us that they “don’t have a specific update to announce here.” Google added “we probably won’t detail all the changes to local search algorithms as we go.”

I doubt we will hear from Google about new local search algorithm updates in the future based on this last statement.


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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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