Marketing Day: Twitter iOS Analytics, Omni-Channel & Native Mobile Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Barry Schwartz on December 22, 2014 at 5:00 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Providing Link To Tweet Analytics For Some iPhone UsersSoon marketers may not need to leave their app to judge the effectiveness of recent Tweets.
- 5 Days Of Equality Campaign Recognizes Revoked Same-Sex MarriagesWorking with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary celebration for 31 same sex couples who were married last year and then had their nuptials pulled out from under them five days later. Last year, the Australian Capital Territory passed a bill that legalized […]
- 7 Challenges Facing Google With The Rise Of Native Mobile AdvertisingCan Google’s search and display businesses compete as native in-stream advertising takes hold on mobile?
- Mobile’s Promise For 2015For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s […]
- Omni-Channel Finally Becomes Mainstream In 2015While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very few companies are actually doing it — or doing it well. It’s clear from the Black Friday and Cyber Monday holiday sales that in-store and online sales are no longer two distinct experiences. […]
- 8 Reasons Why Loyalty Programs Are Imperative For MarketersCompanies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a […]
- Marketing Land’s Top 10 News Stories Of 2014: Facebook Layout Changes, Oscar Selfies, CIA Tweets & MoreOur look at the most popular news stories we covered in 2014 kicks off two weeks of year-in-review lists.
- How Google Became A Santa Tracker Tradition To Rival NORADWill future generations think of Santa tracking as synonymous with Google as past ones have thought of for NORAD?
- Omni-Channel To Omni-Fail: How Target Went Wrong From Sale To Customer ServiceOne of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the walls between their “.com” and actual store experiences for the benefit of both: buy online, pick up […]
- Another Year, Another “Facebook Isn’t That Popular With Teens” ReportWhile teen Facebook use is nearly 2x the nearest competitor, the social giant has once again displayed a slip in market-share according to a new study.
- Google Sues State Attorney General Who Allegedly Conspired With MPAAState Attorneys General are the top cops in every state and have traditionally been regarded as public officials of the highest integrity. However recent revelations from the NY Times and The Verge suggest they are now being targeted and manipulated by industry groups that can’t accomplish their objectives through formal legislation. As The Verge reported last week, the Motion Picture […]
- Facebook F8 Will Be a Two-Day Affair In March 2015The annual conference for Facebook developers will be March 25-26 in San Francisco.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Content Marketing Tools 2015: New Market Intelligence Report
- Google Adds Song Lyrics With Deeper Links To Google Play
- Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
- Check Out the MarTech 2015 Speakers: A Who’s Who of Brands
- Google Partners Adds Certification For Shopping Campaigns
- Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack
- Citation Inconsistency Is No.1 Issue Affecting Local Ranking
- Google Pigeon Update Rolls Out To UK, Canada & Australia
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- 20 Blogging Tips for Writing a Successful Blog, Digital Inspiration
- 4 publishers that killed their comment sections in 2014, digiday.com
- 8 Types of Blog Posts That’ll Earn You More Traffic and Shares, Search Engine People Blog
- How I Generated Over 1,692 Links to One Blog Post, And Will Do it Again, ignitevisibility.com
Business Issues
- Google Seeks Partners for Self-Driving Car, Wall Street Journal
- ANALYST: ‘There’s A Good Chance’ Dick Costolo Is No Longer At Twitter In A Year, Business Insider
- Twitter Ventures Into Ad Sales in Russia, Ad Age
Content Marketing
Conversion Optimization
- 8 Psychological Triggers to Optimize Your Pricing Page, blog.kissmetrics.com
- How I Raised My Conversion Rate By 400% In 6 Days, PPC Hero®
Copywriting, Design & Usability
- The Good, The Bad And The Great Examples Of Web Typography, Smashing Magazine
Domaining
- New TLDs this week: Two launch on Christmas Eve, Domain Name Wire
Ecommerce
- Ecommerce Sales – The web accounts for 12% of all Q3 sales at Pier 1, Internet Retailer
- Google Challenges Amazon With Same-Day Holiday Deliveries, Ad Age
Email Marketing
- Content Marketing Monday: Why Social Media is Content Marketing, GetResponse Blog
General Internet Marketing
- How to Lessen the Post-holiday Sales Lull, Practical Ecommerce
- Top Ad Spenders Pull Back in Q3, According to Kantar, Ad Age
Mobile/Local Marketing
- Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And Its Leaving Advertisers A Bit Confused, www.adexchanger.com
- Google Android One phones to sell in three more Asian countries, PC World
Social Media
- A Data-Backed Lesson on How to Write More Engaging Tweets, www.impactbnd.com
- Apple Launches A New Tumblr Site Promoting iTunes, TechCrunch
- Facebook brings stickers to photos with Stickered app, Inside Facebook
- Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season, www.mediabistro.com
- Why your social media marketing strategy isn’t working, Internet Retailer
Video
- YouTube’s Chief, Hitting a New ‘Play’ Button, New York Times
Related stories