Marketing Day: Google Analytics E-Commerce, AdSense Closures & Meeker Report

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Who Shared My Link? Muckrack’s Handy Tool Has Details And A New PDF Report Feature If you need a quick snapshot of how well a piece of online content is performing […]

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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Who Shared My Link? Muckrack’s Handy Tool Has Details And A New PDF Report Feature
    If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […]
  • Google Launches Total Overhaul Of Ecommerce Analytics In Beta
    Google is testing a “complete revamp” of its Google Analytics Ecommerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience […]
  • Apple Steps Up iTunes Radio Advertising Efforts: Locally Targeted Ads Reportedly Coming This Year
    When news broke last December that Apple is building a real-time bidding exchange for in-app ad buying, word came that that Apple was shifting focus to selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering “locally targeted advertising” on iTunes Radio later this year. The article points out that the […]
  • Meeker Report: Mobile Advertising Spend Falls Far Short Of Consumer Habits
    When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren’t many surprises. However, one of the slides called out the gap in advertiser spending on mobile relative to the time users spend consuming media on mobile devices and the enormous opportunity mobile still presents. The graphic […]
  • Watch These Angry Animals Explode Out Of People’s Hungry Stomachs Alien-Style
    Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on “Hangry Moments,” those unfortunate moments when your stomach just isn’t getting what it needs and consequentially unleashes its anger. In the case of […]
  • Google To Start “Forgetting” As Removal Request Form Goes Live In Europe
    As explained last night by Danny Sullivan, the Right to Be Forgotten has gone into effect in Europe, and Google has put up its “please remove me” request form. Officially called a “search removal request” form, it asks petitioners to submit the links they want removed, explain why and verify their identities. Specifically, Google asks […]
  • The Convergence Of Mobile Apps & Search Is Happening. Get Ready!
    Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create interesting weather patterns. If I were to put on my weather forecaster hat to predict the future of search, I’d say we’re sitting right in the middle of a convergence zone between the web and […]
  • Data Vs. Creativity: The Content Marketer’s False Choice
    I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. […]
  • TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On
    Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content.   I’m Too Sexy For My AdSense…, a long-standing and respected tech publication, wrote […]
  • Slick Cross-Platform App Distribution Tool ‘Beta’ Is Released By Twitter’s Crashlytics
    Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody’s surprise, TestFlight quickly terminated Android support in March. So what’s a multi-platform app creator to do? Enter Crashlytics’s new tool ‘Beta.’ Last year, Twitter acquired Crashlytics, a mobile […]
  • #RedskinsPride Campaign Looks Like A Failure On Twitter, But Draws Facebook Support
    The NFL’s Washington Redskins, battling increased pressure to change a team name that many consider a racial slur, launched a social media campaign; and depending where you checked, it either looked like a disaster or a good way to rally support. Last week, 50 U.S. senators, most notably majority leader Harry Reid (D-Nevada), signed a […]
  • Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy
    If newsjacking can be considered an art form, then Denny’s created a minor masterpiece today: BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad — Denny’s (@DennysDiner) May 29, 2014   It was a perfect reaction to yesterday’s news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just […]

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About the author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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