Marketing Day: Gatorade LeBron James Tweets, CIA On Twitter & Facebook Goes Down?
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an […]
Barry Schwartz on June 6, 2014 at 4:02 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade
Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an ailing LeBron James during the first game of the NBA Finals. James, the Miami Heat star, had left the game in the second half suffering from severe leg cramps. The air conditioning had failed in the San […] - The CIA Joins Twitter, Jokingly Refuses To Confirm First Tweet
America’s spy agency, the Central Intelligence Agency, has joined Twitter — and proven it has a sense of humor right from the start. For its first tweet, the CIA joked it could neither confirm or deny that it was making its first tweet: We can neither confirm nor deny that this is our first tweet. […] - Is Facebook Down Again? Yes, For Some People
Are you having problems getting into Facebook today? It’s not just you. At about noon Eastern people started complaining about Facebook access issues on Twitter: Tweets about “FacebookDown” Like last week’s outage it’s not hitting everyone. We’ve reached out to Facebook and will update if we get a response. Postscript (1:50 p.m. Eastern): A Facebook […] - Study Shows How Socialbots Can Infiltrate Twitter, Gain Followers & Influence
More and more, we are counting on social media to be a reflection of reality. In many ways it has become the world’s focus group, a massive crowd-sourced data mine. News organizations use it to take the pulse of public opinion; Nielsen sells a social TV ratings report; Major League Baseball has used Twitter to […] - McDonald’s GOL! App Offers Augmented Reality World Cup Experience
The FIFA World Cup kicks off in Brazil next week, but McDonald’s has given soccer fans around the world a way to get in on the action right now. As part of their global sponsorship of the FIFA World Cup, McDonald’s changed the red packaging of its fries. Working with The Marketing Store, DDB Chicago […] - Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 3
One of the joys of measuring usability on websites is being able to continually improve the user experience. During usability testing, I often observe the effect of improved interfaces first hand. Additionally, I commonly observe a shift in perception. Before usability testing, many users believe they are at fault, the ones who are making mistakes. […] - How To Do Attribution Modeling & Budget Allocation
In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience segments. One of the most effective use cases for CLV is around budget allocation. Combining channel attribution modeling and CLV calculations, we can make highly calculated decisions around which channels are over- versus under-performing. […] - IMGlance.com: Think Of It Like A Techmeme For Internet Marketing News
If you’ve been in the internet marketing space for some time, you’ve surely come across a few news curation websites. And I’m going to introduce you to the newest one in just a moment. Our own such site, Sphinn, thrived (and survived) for four years with a combination of news curation and forum discussion. (Today, […] - Highly Targeted Push Messages 293 Percent More Effective — Study
Mobile push messaging platform Urban Airship released its latest “Good Push Index” study. It found that an average of 62 percent of mobile users share their location with apps that request it. This leads Urban Airship to assert that privacy advocates’ fears about location may be overstated. As I wrote earlier today, about the Forrester survey on consumer trust and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology
- Google Introduces New Content API For Google Shopping
- Right To Be Forgotten “Small Thing” Vs. Copyright Takedowns Says EU Commissioner
- Learnings From SMX London: The Impact Of Social On Search
- Search In Pics: Google Analytics Bot, Larry & Sergey Aging & Google’s Don’t Be Evil Room
- Survey Finds Organic Search Delivers The Best ROI For Local Businesses
- Google Updates Documentation & Guidelines On Moving A Site
- After 5 Years In Dispute, Greece Approves Google Maps Street View Images
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
- Google in talks to buy music streaming company Songza, nypost.com
- Spotsetter, A Social Search Engine For Places, Acquired By Apple, TechCrunch
- YouTube Co-Founders Break Up As Chad Hurley Spins Out His Own Company And Steve Chen Joins Google Ventures, TechCrunch
Content Marketing
- Developing Your Content Marketing Strategy: What You Need to Know, Content Marketing Institute
Conversion Optimization
Copywriting, Design & Usability
- Avoiding Website Navigation That Makes Users Never Want to Come Back, Search Engine Guide
Display & Contextual Advertising
- How to Form a Remarketing Strategy, PPC Hero
Domaining
- .xyz is now the biggest new gTLD (kinda), DomainIncite
Ecommerce
- Exclusive: The 25 most popular mobile commerce apps, Internet Retailer
- Staples latest technology development center will focus on personalized ecommerce, Mobile Commerce Daily
Internet Marketing Industry
- Cardinal Path Training Academy partners with Digital Academy, www.cardinalpath.com
- NextPrinciples Launches Enterprise Social Marketing Automation Solution, Speeding Time to Revenue through Better Insights into New & Existing Leads, PR Web
- Yieldbot Raises $18 Million to Continue Building its Real-Time Media Channel for Consumer Intent, PR Newswire
Mobile/Local Marketing
- 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid, KISS Metrics
- 7 Local Internet Marketing Experts Answer One Question: How To Market in Month #1, localu.org
- How to build loyalty with millennials on mobile, www.mobilemarketer.com
- Weather Company Sells Mobile Advertisers On In-Store Visits, Ad Age
Other Items
- Yahoo & Knight Foundation Team Up For User First Miami: A Day of Discussion Around Privacy, Free Expression and Technology, yahoobhrp.tumblr.com
Reputation Management
Social Media
- 10 Tips to Improve Your Pinterest Marketing Strategy, socialmouths.com
- Flickr to Lose Facebook and Google Sign-In After June 30, thenextweb.com
- Improving Retention With Facebook Custom Audiences, www.seerinteractive.com
- The Silver Linings of Social Media Mistakes, MarketingProfs
Video
- How to Increase Your YouTube Engagement by 374%, www.quicksprout.com
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