Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down
  Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped […]
• Independence Day Campaign Lets People Sign Declaration Of Independence Using Twitter
  Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America’s independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence. The agency’s founder, Peter Mayer, a first generation immigrant who “cherishes America’s freedom and […]
• Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads
  After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being transacting and measuring on viewable ad impressions for video ads. According to the MRC, the new viewable ad impression metric was created in a collaborative effort between the MRC and IAB’s Emerging Innovations […]
• Twitter Rolls Out App Install & Engagement Ads Globally
  Twitter, looking for a bigger piece of the lucrative mobile app install business, announced today the official global launch of its mobile app promotion suite. The ad product, in beta testing with companies such as Lyft and EA for the last six months, enables the placement of promoted tweets that link directly to the iOS […]
• Google Is Shutting Down Orkut, Its First Social Network, On September 30
  Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was […]
• VIDEO + SLIDESHOW: Defining The Native Advertising Landscape
  The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits […]
• Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”
  I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week’s Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook’s […]
• Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save
  In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]
• Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions
  Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the […]
• Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet
  Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 […]
• Social Media Skills Are Really Social
  Social media as a practice is nearly a decade old. But for many of us, this job skill is a fairly new requirement. So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts […]
• An Interview With Joe Pulizzi On Content Marketing
  Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before content marketing became an everyday term among marketers, Joe Pulizzi knew its importance. Seven years ago, he founded what is now Content Marketing Institute, a website dedicated to all things […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google
• Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save
• Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site
• Mobile Calls Are The New Conversions: 7 Tips For SEMs
• Robots.txt Celebrates 20 Years Of Blocking Search Engines

Online Marketing News From Around The Web:

Affiliate Marketing

• What to Expect from Passive Affiliate Recruitment, Affiliate Marketing Blog

Analytics

• Setting Up 4 Key Customer Loyalty Metrics in Google Analytics, moz.com

Blogs & Blogging

• How to Reblog Articles From Pocket to WordPress, wptavern.com
• How to Spot the Weakest Part of Your Blog Post (and What to Do About It), Copyblogger
• How to Use a Blog as the Cornerstone of Your Content Marketing, www.jeffbullas.com

Business Issues

• Facebook Doesn’t Understand The Fuss About Its Emotion Manipulation Study, Forbes
• Google, Detroit diverge on road map for self-driving cars, www.chicagotribune.com
• In Chrome, Google’s Hangouts plugin goes extinct, www.cnet.com
• Google Glass Sets Its Sights on Music, with Artist Evangelizers, www.billboard.com
• Google Glass to be banned from all UK cinemas, www.independent.co.uk
• Welcoming TapCommerce to the flock, Twitter Blog

Content Marketing

• 6 Steps to a Data-Driven Content Marketing Strategy, Content Marketing Institute
• How MillerCoors Woos the Millennial Male By Flooding the Web With Branded Content, Contently
• The Future of Content Part 2: with Lisa Gerber, Danny Brown

Conversion Optimization

• Improve Conversions the Moment Your Site Goes LIve, Crazy Egg

Copywriting, Design & Usability

• 4 Guidelines for Writing Great Multiple Choice Questions, www.usertesting.com
• Headline Psychology: 8 Tricks to Attract User Attention, blog.kissmetrics.com
• Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It, Unbounce

Domaining

• Igloo to market 300k+ DomainSponsor domain names, Domain Name Wire
• Spy on recently backordered domain names with new service, Domain Name Wire

E-Commerce

• Ecommerce in Canada in 2014 [Infographic], Get Elastic
• Reddit for Ecommerce Marketers: Dos and Don’ts, Practical E-Commerce

Internet Marketing Industry

• ConnecTV Acquires TweetTV To Add Real-Time Analytics To Its Social TV Platform, TechCrunch
• Japanese E-Commerce Giant Rakuten Launches $100M Global Investment Fund, TechCrunch

Mobile/Local Marketing

• At I/O, Google Reveals Plan For Faster Glassware Approvals, Glass Almanac
• Waterfall Debuts First Self-Service MMS, Market Wired
• Yelp extends reach into reservations for wineries via CellarPass, Mobile Commerce Daily
• Announcing New Google Mobile Ads SDK for Android, Google Ads Developer Blog
• Perion Acquires Grow Mobile to Enhance its Mobile Offering, Business Wire

Social Media

• How Facebook Moved 20 Billion Instagram Photos Without You Noticing, Wired
• 3 Steps to Making a Bottom-Line Impact With Social Media, www.vocus.com
• Attentive.ly Becomes the First and Only Complete Social Marketing Automation Solution for Enterprise Organizations, PR Web
• Why We Stopped Focusing on Social Media ROI, blog.bufferapp.com
• Be a Brand – Not a Facebook Brand, Ad Exchanger
• Criteo’s AD-X Tracking Updates Optimization Tools to Support Twitter’s Ad Products, PR Newswire
• Finally, Most Brands Measuring Social Content Effectiveness, eMarketer
• How To Use Pinterest For Brainstorming, www.internetmarketingninjas.com
• JCPenney scores on Twitter with finely targeted World Cup campaign, Mobile Commerce Daily
• How Many Social Network Users Follow Each Network’s Own Account?, Stone Temple
• How to Rapidly Grow Your Instagram Followers, www.razorsocial.com
• How to Split Test Facebook Posts and Facebook Ads, Social Media Examiner

Video

• NOW SHOWING: Viewable Impressions for Video Ads – Advisory Lifted, measurementnow.net
• 7 Tips for a Wildly Successful Instagram Video Marketing Campaign, Reel SEO
• Did YouTube’s Own Advertising Campaign Pay Off For the Site?, Reel SEO

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.