Marketing Day: March 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter Suffers Outage, Returns After 47 Minutes Down
  Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments […]
• Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering
  Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is […]
• IAB Updates Digital Video In-Stream Definitions As Market Grows
  The digital video advertising market is expected to more than double by 2017 to $9 billion according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. The point is to get […]
• Chartbeat: Native Ads Aren’t Engaging Readers
  Native ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, the New York Times and most recently the Wall Street Journal. Facebook and Twitter also have their versions too (in-stream ads). Beyond this, native […]
• 5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
  The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Search App Gets iOS 7 Design Upgrade & More
• Better Data, Public Transit Coming To Apple Maps In iOS 8
• How 90s HTML Coding Will Save The SEO World In 2014
• It’s Conference Season! 5 Ways To Build Links At Events
• Google Now Targeting Italian & Spanish Link Spammers
• Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

Online Marketing News From Around The Web:

Affiliate Marketing

• IAB to Launch Affiliate Marketing Qualification?, performancein.com

Analytics

• Say Goodbye to Exclude Filters in Google Analytics!, Luna Metrics

Blogs & Blogging

• How Bad Timing is Damaging Your SEO, Traffic and Earnings. And it’s Not Just Your Publish Time., www.blogtyrant.com
• The One Thing You Should Be Doing on Your Blog to Create More Engagement, ProBlogger

Business Issues

• Flickr and Getty Partnership ‘Terminated’ as Existing Content Agreement Expires, petapixel.com
• Google Discloses $9.5 Million in Bonuses for Executives, Wall Street Journal
• Twitter touts its direct response capabilities to advertisers, Digiday

Content Marketing

• Demian Farnworth shares his content strategy and more – like why he digs vacuums, www.seocopywriting.com
• Top Social Bookmarking Sites For Your Content Promotion Strategy, Koozai

Copywriting, Design & Usability

• Creating A Website Data Report: Three Degrees Of Separation, Smashing Magazine

Display & Contextual Advertising

• No One’s Looking at Your Native Ads, Either, recode.net

Domaining

• Brands Finally Find A New gTLD They Like For Sunrise .Company has a Few Hundred, The Domains
• New Top Level Domain Names still facing compatibility issues, Domain Name Wire

Ecommerce

• 21 examples of user experience innovation in ecommerce, eConsultancy
• Some Ecommerce Channels Aren’t Meant to Close Sales, KISS Metrics

Email Marketing

• Step away from the spam button. The unsubscribe opportunity., blog.returnpath.com

Internet Marketing Industry

• Why I Speak At Online Marketing Industry Events, www.aaronweiche.com
• Exponential Interactive Appoints Doug Conely as Chief Strategy Officer, Market Wired
• Former Forrester Analyst Joins BrightTag as SVP of Marketing, BrightTag
• PayPal taps Rakesh ‘Rocky’ Agrawal to bring more small businesses aboard, VentureBeat
• Priceline Buys Israeli Ad Start-Up for $3 million, www.jewishpress.com
• Sizmek Levels Up Viewability Metric With MRC Accreditation, www.adexchanger.com
• Teradata Launches New Marketing Operations Solution for Managing Global Data-Driven Businesses, www.teradata.com

Mobile/Local Marketing

• 5 Tools for Targeting Customers Based On Their Historic Locations, streetfightmag.com
• iOS 8: Apple polishes Maps data, adds public transit directions service, 9to5mac.com

Other Items

• Bring a little something extra to Docs and Sheets with add-ons, googledrive.blogspot.com
• New monetization and publishing options in the Chrome Web Store, googledevelopers.blogspot.com

Social Media

• 5 LinkedIn Marketing Tips to Optimize Your Social Media Success, Online Marketing Blog
• BufferApp – A rising star in the online marketing industry?, blog.similarweb.com
• How To Set Measurable Goals for Your Social Media Marketing, Unbounce
• Instagram for Android gets faster, more responsive and a gorgeous flat redesign, The Next Web
• The Powerful Twitter Tactic 73% of You Aren’t Using, Siege Media
• Why Are You Still Skeptical Pinterest Can Work For You?, Copyblogger