Google expands capabilities of its open-source MMM program
Meridian, released in January, now supports non-media variables, such as pricing and promotions.
More from MarTech: Page 2
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
9 mistakes that ruin your content plan and how to fix them
A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.
Your content strategy just died. Here’s what comes next.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
How Amazon Ads enables full funnel measurement
With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.
10 of the most thought-provoking quotes from the September MarTech Conference
Fire up your marketing brain with the quotes that caught our attention at the September event.
How to get your organization aligned for the AI age
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.
Why genAI search is as bad for shoppers as it is for marketers
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
Marketing artificial intelligence (AI)
How can workflow integration unlock the full value of AI for marketers?
Still using AI to write blog posts? You're missing out. Without deep integration, you lose the real value — speed, scale and smarter decisions.
Account-based GTM pods that turn strategy into pipeline
Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.
How to see inside the AI funnel
Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy.
Marketing artificial intelligence (AI)
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
CLV is the growth metric that marketing can’t fake
Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences.
Underutilized data sources: Unlocking what marketers already have
At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture.
Marketers see the importance of AEO, but many haven’t started
Nearly half say budget constraints are holding back AEO initiatives.
Coffee break: Social media word search
Everyone deserves a coffee break. Take a timeout with our social media word search.
Optimization and personalization
When customers move like starlings — and what it means for segmentation
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock.
Klaviyo introduces marketing agent to automate campaigns
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM.
Who’s advocating for your email subscribers?
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips.
Marketing artificial intelligence (AI)
My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.
Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution.
Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen
Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing.
Marketing artificial intelligence (AI)
A practical framework to turn fragmented data into a foundation for AI success
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale.
How to measure your CreativeOps maturity to unlock performance
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value.
How small pilots and sprint roadmaps turn AI decisioning into ROI
Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins.
How safe are your Media Operations, really? Discover Digital Media Safety
In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.
Customer retention: 7 Strategies to keep buyers loyal
Repeat customers drive growth. Learn what customer retention is, why it matters, and how to use data, service, and loyalty tactics to boost lifetime value.
Beyond Inbound: The 16 best HubSpot updates from August 2025
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates.
How AI decisioning will change your marketing
AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift.
How AI reads your brand and why meaning matters most
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations.
Building a stack for the dominant forces of data and AI
At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture.
Marketing artificial intelligence (AI)
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
How AI and data activation deliver unforgettable customer experiences
Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference.
10 of the best insights from the September MarTech Conference
The September edition of the MarTech Conference took place last week. Here's what we learned.
The secret to standing out in the age of AI is telling stories only you can tell
AI can churn out content at scale, but only human storytelling can make it resonate, convert, and stick in people’s minds.
Your holiday marketing playbook must put sincerity before sales
Not every holiday is a sales opportunity—knowing when to celebrate and when to stay silent can make or break customer connections.
Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?
When AI agents start buying for humans, everything we think we know about ecommerce changes.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
Navigating the chaos of consent, compliance and customer trust in an AI world
Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference.
Marketers are expanding their use of genAI and seeing returns
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
iOS 26: Apple’s SMS update could hurt engagement
Apple’s iOS 26 will push most brand SMS into an “Unknown Sender” filter, making quick personalization the only way to avoid being invisible.