12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough about.
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How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving conversions.
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, […]
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Personalizing customer experiences at scale
How human creativity and AI-based automation make a winning combination
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways that you can imagine.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires sales […]
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and […]
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this […]
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]