Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
IBM Watson Marketing is a leader in AI-powered digital marketing platforms. Our open, integrated tools help marketers understand and personalize the customer experience. From real-time analytics and insights to omnichannel marketing automation, Watson Marketing dives deep into consumer behavior, enhances workflows and drives conversions. With Watson Marketing, marketers can harness the power of data to build lasting engagement across the entire buyer journey.
Why AI is a ‘must-have’ for marketing campaign managementSponsored Content: IBM Watson Marketing | Mar 12, 2019 at 7:30 am ET
How human creativity and AI-based automation make a winning combinationSponsored Content: IBM Watson Marketing | Feb 19, 2019 at 7:30 am ET
AI and machine learning are helping marketers in more ways that you can imagine.Sponsored Content: IBM Watson Marketing | Jan 29, 2019 at 7:30 am ET
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]Sponsored Content: IBM Watson Marketing | Jun 13, 2017 at 7:30 am ET
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]Sponsored Content: IBM Watson Marketing | May 30, 2017 at 7:27 am ET