Sponsored Content: CallTrackingMetrics

Sponsored Content: CallTrackingMetrics

CallTrackingMetrics provides conversation intelligence to thousands of businesses, worldwide. From understanding which marketing campaigns are driving conversions to advanced call automation for contact center operations, we arm businesses with the tools to transform communications into actionable intelligence.

Performance marketing

From funnel to flywheel

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]

Performance marketing

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]