Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Pinterest unveils new video capabilities for brands

Pinterest unveils new video capabilities for brands

Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able […]

Amy Gesenhues on July 10, 2019 at 1:22 pm
Pinterest business profiles now have a video tab.

Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able to schedule video content in advance with Pinterest’s new Pin Scheduler tool.

Why we should care

Pinterest, which went public in April, is shaping up its platform for marketers, recently building out new e-commerce features and, with this latest update, new tools to help boost organic video content from businesses.

“As early adopters to video on Pinterest, Tastemade has successfully driven over one billion video views and 200 million engagements year-to-date, while growing our following 100% year-over-year,” said Tastemade CEO and Founder Larry Fitzgibbon, “It’s clear that Pinterest users are hungry forvideoses that are both entertaining and actionable.”

Pinterest said videos on the platform have a longer lifespan, as video content tends to resurface overtime. The company reports a 31% increase in searches for “inspirational videos” since last year — with specific searches for things like “hair dye videos” up 276% and makeup tutorial videos up a whopping 2,063%.

More on the news

  • The new video features are currently available to all English-speaking countries, France and Germany, and starting to roll-out globally as well.
  • Pinterest coordinated Wednesday’s announcements with the start of this year’s VidCon event, a three-day conference designed for, “Fans, creators, executives, and brands that are passionate about online video.”
  • In April, Pinterest gave advertisers a new conversion goals feature for Promoted Videos.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    What are your secrets to overcoming marketing challenges? Take our survey

    IAS introduces new Control Panel for contextual targeting

    Metaverse marketers favor virtual reality over NFTs

    Casted adds firmographic data to its B2B video and podcast platform

    Ruthless prioritization: The key to marketing momentum

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.