Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Plus, platforms tackle getting more done in emails
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering
Ad revenue up for Facebook and Twitter, Amazon buyers’ remorse: Monday’s daily brief
Plus, the hazards of credit card targeting.
Ten tips for acquisition email success
How well do your email campaigns stack up when it comes to attracting new customers?
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
Brand risk was up in 2020. Where is it heading now?
And what steps can brands take to stay safe? IAS CMO Tony Marlow explains.
Ads aren’t addressing climate change
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities
Email replies, Google Ads dynamic exclusion lists: Monday’s daily brief
Plus, Gen Z impatient with bad digital experiences
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief
Plus, a new platform for virtual selling
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day working for paid search advertisers
Publicis partners with The Trade Desk in latest alternative tracking move
The partnership will give The Trade Desk access to Epsilon consumer data
How Resident is extending its D2C success to offline retail
The home goods brand is combining product innovation with data-driven marketing to build on its D2C success
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
Plus, social listening and live chat tools
Optimizing for TikTok with challenges and influencers
Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share strategies
Google’s FLoC, Supreme court: Tuesday’s daily brief
Plus, take the Martech Replacement Survey
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is are looking for other ways to reach audiences
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is looking for other ways to reach audiences
Microsoft auto ads, Verizon Media shopper data: Monday’s daily brief
Plus, the state of agency professionals
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers
Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Plus, take our Martech Replacement Survey
Accelerating the ABM customer journey
Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison Logic
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Maryland’s digital ad tax may be a constitutional overreach
Shining a light on potential problems for Maryland's digital advertising tax grab
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
Integrate launches the Demand Acceleration Platform
As buyers build their own journeys, B2B marketers are engaging further down the funnel than ever
Reinventing websites for brands and ecommerce: Monday’s daily brief
Plus, Martech is hiring
Reimagining a brand website
Websites remain central to the digital experience. Here's how to approach a relaunch
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at account
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
Should you go all-in on ABM? Monday’s daily brief
Plus customer sentiment by industry
ABM is not a replacement for your demand strategy
ABM is a critical tool, but it's not necessarily the whole tool-kit
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the campaign
Oracle NetSuite to shutter Bronto
Are smaller marketing automation providers doomed to extinction?
IAB Tech Lab unveils proposed privacy standards
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of tracking.
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
Podcasts for marketers and Google’s stance on tracking: Monday’s daily brief
And have you registered for MarTech yet?
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round