Performance marketing
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Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief
Plus, another alternative identifier in adtech emerges
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens Chipotlanes
Semrush plans to go public after posting big 2020 growth
But the company says changes in access to 3rd party data and cookies could really disrupt its business.
Pinterest creators, involving MOPs in decisions: Monday’s daily brief
Plus Amazon ads deliver for enterprise brands
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and influencers
Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief
Plus, Yelp expands Waitlist for disrupted diners
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Reaching customers at scale without losing their trust: Wednesday’s daily brief
Plus Vendoo's approach to re-selling and changes to Google's Partner Program.
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption continues.
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief
Plus texts from brands, the agile CMS race
How messaging channels are surging and becoming critical to marketing success
Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration.
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the table.
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing earnings.
The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief
Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands.
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
LiveRamp’s alternative to third-party cookies
Plus LiveRamp's contextual advertising partnership with Media.net.
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising together.
Behind Biden’s social media, and a word on data: Tuesday’s daily brief
Plus, who is winning the streaming wars?
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
5 habits of top-performing email marketers
Learn best practices of top-performing email marketers and why these strategies are necessary for your email program.
Tapad seeks to make cookieless IDs interoperable
Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice together.
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge?
Australia’s showdown with Google has implications for domestic businesses
The proposed legislation could also create an untenable position for search engines in Australia.
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive.
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see more.
Episerver rebrands as Optimizely
The digital experience vendor takes on the name of one its recent acquisitions.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021.
Facebook blocks Trump for remainder of term while Twitter sets temporary ban
Numerous advertisers have paused their social media campaigns over yesterday's events at the Capitol.
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey.
Search Engine Land, SMX name Carolyn Lyden content lead
Our sister website is proud to announce new leadership.
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns?