MarTech special reports
Why we care: MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- How to decide if you’re ready for an ABM solution
- Enterprise Marketing Performance Management Platforms
- MarTech Replacement Survey: Who are the champions?
- MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
- MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
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Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.