MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing. Select a report on the right for more information.
ALL NEW: 2024 MarTech Replacement Survey (ungated PDF download)
2024 MarTech.org Career and Salary Survey (ungated PDF download)
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24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Marketing work management buyer's guide
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.