MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- All-new! Enterprise Digital Experience Platforms: A Marketer’s Guide
- All-new! Enterprise Customer Data Platforms: A Marketer’s Guide
- All-new! Enterprise Call Analytics Platforms: A Marketer’s Guide
- All-new! B2B Marketing Automation Platforms: A Marketer’s Guide
- MarTech Replacement Survey: Who are the champions?
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
What is identity resolution and how are platforms adapting to privacy changes?
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
Customer journey orchestration buyer’s guide
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Digital experience buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Digital experience buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Digital experience buyer’s guide
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms.
Account-based marketing (ABM) buyer’s guide
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.