Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
Epsilon launches brand consideration metrics at individual level
Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the brand in a 3rd-party site.
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce leader.
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech innovation.
Consumers want variety as well as relevance
Research from Celtra shows consumers tired of repetitive messaging.
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
How two martech companies are taking on the cookieless world
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in common.
The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.
How to prepare your ecommerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to help?
Release Notes: Reveal Mobile adds Tapad device-matching to its location data
A partnership between location data and device-based identity resolution.
Pure open source development is not the future of martech
But it may have an important supporting role to play.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simplifi's CEO about CTV.
Stack visualization tools CabinetM, Stacktus combine
The martech management and discovery platforms are integrating.
WEHCO Media hails Blueconic’s orchestration upgrade
A Blueconic customer discusses the changes.
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel.
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions.
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple channels
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey finds.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level.
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.