Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing success
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Maryland’s digital ad tax, Gen X work habits: Friday’s daily brief
Plus, a major adtech acquisition
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data investment
Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, SMX Create Early Bird rates
Reinventing websites for brands and ecommerce: Monday’s daily brief
Plus, Martech is hiring
Google blocks 3.1 billion ads in a tumultuous 2020
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the campaign
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech team
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and involvement.
Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief
Plus, another alternative identifier in adtech emerges
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens Chipotlanes
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption continues.
Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief
Plus texts from brands, the agile CMS race
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization.
Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor's ID activation by boberdoo.com
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
Why diversity in marketing is a job for all of us: Monday’s daily brief
Plus, digital journeys aren’t just digital
Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief
Plus, EU may require big tech to pay for news links.
Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief
Plus, the difference between B2C and B2B marketing
Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief
Does Google’s alternative to third-party cookies make sense?
KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief
Plus, when getting a handle on soccer’s digital assets is the gooooooal!
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really matter?
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID.
SMX 2021 will provide the most comprehensive search marketing education available
6 events, actionable tactics, affordable for all marketers
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full potential.
Digital asset management (DAM)
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM Strategy.
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities.
How the USO became a veteran at hosting virtual events
Microsoft Teams, Verizon and Facebook all played key roles.
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office data.