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Why agile is key to an impactful customer experience

Respond quickly and creatively to ever-changing customer demand.

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Your website is a digital product. It is the primary way your customers interact with your business. With watershed events such as the COVID-19 pandemic, the need for a more collaborative approach from digital marketing teams is only exacerbated. While many of these teams have been transitioning to agile workflows for the past decade, many organizations still struggle to bridge silos between marketing, product, design and development.

Whether you are just adopting agile workflows or looking to improve your capabilities, join Pantheon’s Chief of Strategy, Josh Koenig and gain insights on the problems that agile helps solve, what a functioning agile team looks like and how to begin adopting to drive towards innovative collaboration.

Register for “Create Impactful Customer Experiences With Cross Collaboration” presented by Pantheon.

About the author

Cynthia Ramsaran
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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