2014’s Top 10 Analytics & Marketing Columns On Marketing Land
An essential aspect of digital marketing is the ability to measure and analyze what's going on. Don't miss these top tips to set your programs up for success.
Pamela Parker on December 30, 2014 at 9:51 am | Reading time: 2 minutes
Google’s Analytics program, and specifically the migration to Universal Analytics, dominated the popular columns in our Analytics & Marketing column in 2014. But our readers also showed a lot of interest in the critically important topics of statistical significance, tag management and social analytics.
Following, the top 10 columns for 2014 in the Analytics & Marketing category.
- Complete Guide To Universal Analytics – Should You Upgrade? by John Lincoln. Published on 2/14/14. 571 social shares across all platforms.
- A Google Analytics Setup Checklist by Brian Massey. Published on 10/16/14. 2.9K social shares across all platforms.
- 5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later by David Booth. Published on 3/3/14. 496 social shares across all platforms.
- How To Use Google Analytics To Create Campaigns, Not Just Track Them by Carrie Hill. Published on 1/10/14. 1.4K social shares across all platforms.
- You Need More Than Just Google Analytics To Succeed Online by John Paul Mains. Published on 4/16/14. 660 social shares across all platforms.
- The Complexity & Confusion Of Tracking Without Tag Management by Tyson Kirksey. Published on 8/14/14. 461 social shares across all platforms.
- 20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It by Kohki Yamaguchi. Published on 7/3/14. 2K social shares across all platforms.
- Using A Google Tag Manager Listener To Get Your Real Bounce Rate by Brian Massey. Published on 5/1/14. 684 social shares across all platforms.
- 2 Questions That Will Make You A Statistically Significant Marketer by Brian Massey. Published on 7/24/14. 1.4K social shares across all platforms.
- Be A Statistically Significant Marketer (Part 2) by Brian Massey. Published on 8/21/14. 293 social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.