David Booth
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David Booth

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About David Booth

David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing.

David Booth's latest articles

Marketing technology

Strategy Before Code: A Process For Valuable Analytics

I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought. I know, I know; I can already hear the protesting… “But I’m getting that hit report every month! Everything must be set up right!” The […]

Digital transformation

The Three Layers Of Data And Analytics Success

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]

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