The Complexity & Confusion Of Tracking Without Tag Management
Part One of a multi-part series diving deep into tag management -- what it is, how it works, how to find a partner and how you can benefit.
Tyson Kirksey is COO at Vertical Nerve, a digital optimization firm headquartered in Dallas, TX, where he leads a talented team of analysts, search marketers, optimization gurus and other "Vertical Nerds". Tyson's online marketing career began in 2003, shortly after Yahoo almost bought Google (oops!) and META tags were the hit SEO strategy. In his spare time he enjoys hanging out with his wife and two kids, playing golf and exploring the fusion of baseball and analytics.