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A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a QR code.
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke work.'
Responding to user demand, Twitter gets in on the rising popularity of audio.
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
The company issued a mea culpa, blaming the outage on a bug in the confirmation code that's now been fixed.
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.
Google has yet to launch its consent management platform.
If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy laws.
While these teams sometimes speak different languages, a focus on growth can bind them.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed CCPA.
Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
Marketers shouldn't abandon TV, but they should add other distribution channels to the mix.
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.
The martech week in review: News and announcements in marketing technology this week that you might have missed
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad server.
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.
The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The list includes a third of the top US news sites, including the Chicago Tribune, New York Daily News, Dallas Morning News, Newsday and The Virginian-Pilot.
The Tunity app enables users to hear live audio from muted OOH television on their own devices.
The top GDPR-related complaints are: processing involving the disclosure of personal data without a legal basis; user requests for information on their data; and unfair processing.
The martech week in review: News and announcements in marketing technology this week that you might have missed
Extreme Reach's video benchmark report also shows that viewability rates continue to rise.
Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report.
The company says it's the first to offer data-based contextual advertising for video that meets clients' KPIs
Marketers welcome the move, but list potential latency issues among concerns about ads.cert.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously.
The martech week in review: News and announcements in marketing technology this week that you might have missed