Report: Customers are more loyal to companies that are transparent on social media

Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.

Robin Kurzer on August 22, 2018 at 9:29 am

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.

The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86 percent) think it’s more important than ever before for businesses to be transparent.

These consumers define transparency as being open (59 percent), clear (53 percent) and honest (49 percent).

[Read the full article on MarTech Today.]

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.