MarTech Today: US Chamber of Commerce’s plea to the feds, new audio-only posts for Twitter & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• US Chamber of Commerce calls on feds to preempt CA privacy law
  Sep 7, 2018 by Greg Sterling
  Pressure is building from business interests for new federal privacy legislation.

From Marketing Land:

• Facebook is combining website, app, offline purchase data into one view for advertisers
  Sep 7, 2018 by Amy Gesenhues

  The company also added new Standard Events and app-specific metrics.

• Twitter adds audio-only broadcasting for iOS app, Periscope
  Sep 7, 2018 by Robin Kurzer
  Responding to user demand, Twitter gets in on the rising popularity of audio.
• Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities
  Sep 7, 2018 by Amy Gesenhues
  The full-screen mobile ad can now be used in retargeting campaigns.
• Find anomalies in your campaign spending with this Google Ads script
  Sep 7, 2018 by Daniel Gilbert
  Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.
• 6 ways the August core algorithm update impacted local business
  Sep 7, 2018 by Joy Hawkins
  Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

From Around The Web:

• How YouTube Watch Time Is the Video Metric Marketers Need, CMS Wire
• Bid Caching: Just Another Auction Game With Unknown Rules, AdExchanger
• Expert Insight: How Marketers Need to Respond to the Rapidly Evolving MarTech Landscape, KoMarketing
• GM, Synchrony bet big on private clouds, CIO
• New Study: 2018 PROMO Online Video Statistics and Trends, MartechSeries

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.