Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Facebook rolls out social video feature Watch Party to all Groups

Facebook rolls out social video feature Watch Party to all Groups

The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously.

Robin Kurzer on July 25, 2018 at 3:31 pm


Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday.

Watch Party lets multiple users watch and comment on the same video simultaneously.

The tool has been in use by a small group of beta users until now. The initial rollout, announced by Facebook Product Manager Erin Connolly in a blog post Wednesday, is in Facebook Groups. The company is currently testing the ability to use it outside of groups as well as on Pages. The videos can be live or recorded.

Marketers can use the functionality to connect and engage with multiple customers at once — and capitalize on the group’s ability to communicate with one another and the hosts. The blog post cites a number of use cases, including Q&As, behind-the-scenes or b-roll content, tips and tricks and demonstrations.

“We’ve been focused on building new ways to bring people together around video, create connections, and ignite conversations; Watch Party is the next step in bringing this vision to life,” Connolly said in her post.

The launch comes with two new features: co-hosting that allows multiple people to add videos to a Watch Party; and crowdsourcing to enable anyone in a Watch Party to suggest videos for the host to add.

Beta tests show high engagement

Connolly says that groups that have tested Watch Party have seen high engagement with “hundreds or thousands of comments.”

“There were even groups that dedicated more than 10 hours to a single Watch Party, with different members coming in and out throughout the day,” Connolly said.

Facebook is promoting the tool through a Weekend of Watch Parties this weekend. Groups participating include BuzzFeed’s Tasty Group, Physician Moms Group, Outdoor Afro and Female Travel Bloggers. The company has set up a Facebook group for those who want to know more.


New on MarTech

    Marriott launches its own media retail network

    Why marketers have a love-hate relationship with complexity

    If Harry Potter led marketing operations, where would his team sit?

    How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

    Martech firms among 3rd parties scooping email addresses from websites prior to form submission

About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Related Topics

Customer & Digital ExperienceMarketing OperationsPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.