‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Staff
Pamela Parker's latest articles
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
The importance of marketing attribution platforms in today’s environment
At a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, SMX Create Early Bird rates
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief
Plus the impact of devices on search ads
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to help?
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Updated buyer’s guide for Identity Resolution Platforms
Can you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution platform.
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to gain.
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions.
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut it.
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility.
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered.
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a purchase.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
The Periodic Table of Digital Commerce Marketing
For nearly a decade, Search Engine Land’s Periodic Table of SEO has been a globally recognized tool for search professionals. We have since brought this comprehensive, visual approach to the paid search landscape, email marketing and now to digital commerce marketing. Digital commerce marketing has evolved rapidly in recent years with more channels supporting ever-sophisticated […]
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.
Email marketing: Essential content elements
The structure, style and subject line you use for your emails are critical to their success or failure.
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000.
Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing strategy.