Marketing artificial intelligence (AI)
SAS embraces generative AI for marketing
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
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Kim Davis's latest articles
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
Which types of in-game advertising do users love (or hate)?
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
Martech vendors need to engage year-round, not just at renewal time
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal.
Holiday online sales likely to remain flat YoY
What marketers in retail need to do to avoid disappointing holiday sales this year.
Retailers invest in GenAI and media networks
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
MarTech’s CDP experts to follow
Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow.
Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
Marketing artificial intelligence (AI)
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
Competing with Twitter (X.com) and Instagram: Tying the Threads together
The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do?
Account-based marketing strategy
ABM is a key aspect of B2B marketing. Learn how a strategic approach is required for maximum benefit.
Criteo to use image recognition to help connect online and offline channels
A new partnership with Phuzion Media will give retailers better visibility into traditional offline media.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
Salesforce announces new Commerce Cloud integrations
Salesforce extends Commerce capabilities across marketing, sales and service channels.
Elon Musk kills the Twitter brand: Welcome to the age of X
X marks the spot where birds once tweeted.
If every company is now a technology company, how should they hire tech talent?
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.
Marketing artificial intelligence (AI)
Generative AI faces more regulatory and legal challenges
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.
Basis announces integrations to boost digital out-of-home capabilities
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.
Most of you have Google Analytics 4 set up but are still learning how to use it
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4
Marketing artificial intelligence (AI)
Citi, Aflac and Verizon: Three different Pega journeys
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions.
Anita Brearton: Spotlight on the expert
The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
Marketing artificial intelligence (AI)
Mitigating the risks of generative AI by putting a human in the loop
Making sure generative AI doesn't go "evil" on you requires putting a human in the loop. But there are going to be a lot of loops.
Marketing artificial intelligence (AI)
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
Integrate launches app to capture lead data on the move
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.
B2B digital marketing budgets should grow in 2023
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Marketing artificial intelligence (AI)
Artificial Intelligence: A beginner’s guide
Everybody is talking about AI. If you're part of those conversations but have a sinking feeling you don't really know what AI is, start here.
Beyond boundaries: The future of digital content
UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.