The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
More from MarTech: Page 2
Marketing artificial intelligence (AI)
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
Marketing artificial intelligence (AI)
AI’s value is measured in outcomes, not adoption
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.
Acquisition gets the attention, but loyalty drives the results
Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for IT Service and more.
Salesforce says social engineering to blame for breaches leading to ransom demands
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs.
Brand consistency beats AI hype for revenue in 2026
AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.
U.S. online holiday shopping expected to hit a record $253 billion
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
3 ways AI will elevate marketing in 2026
Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.
Salesforce announces new initiatives to build trust in AI agents
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
How to set up GA4 cross-domain tracking for global and multi-brand sites
Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.
Marketers say AI aspirations get stuck in ‘pilot purgatory’
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Marketing artificial intelligence (AI)
AI trust is the new growth engine
Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.
Technical branding: The system that teaches machines who the brand is
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
AI search is shifting traffic from volume to value
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
Stop making cost per conversion your KPI — here’s what to measure instead
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably.
Thriving businesses create value, dying businesses strip-mine it
Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.
IAB cuts ad forecast as tariffs take a bite out of spending
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
5 email lifecycle programs you need — and one to drop
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
Marketing artificial intelligence (AI)
Bandits have taken over marketing decisioning, and that’s a good thing
Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.
U.S. state data privacy laws: What you need to know
Updated with information on Maryland and Nebraska's new data privacy laws
Zeta Global acquires enterprise software business from Marigold
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
Google expands capabilities of its open-source MMM program
Meridian, released in January, now supports non-media variables, such as pricing and promotions.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
9 mistakes that ruin your content plan and how to fix them
A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.
Your content strategy just died. Here’s what comes next.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
How Amazon Ads enables full funnel measurement
With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.
10 of the most thought-provoking quotes from the September MarTech Conference
Fire up your marketing brain with the quotes that caught our attention at the September event.
How to get your organization aligned for the AI age
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.
Why genAI search is as bad for shoppers as it is for marketers
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
Marketing artificial intelligence (AI)
How can workflow integration unlock the full value of AI for marketers?
Still using AI to write blog posts? You're missing out. Without deep integration, you lose the real value — speed, scale and smarter decisions.
Account-based GTM pods that turn strategy into pipeline
Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.
How to see inside the AI funnel
Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy.
Marketing artificial intelligence (AI)
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
CLV is the growth metric that marketing can’t fake
Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences.
Underutilized data sources: Unlocking what marketers already have
At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture.