Regulations and Compliance
MarTech is your source for marketing regulations and compliance content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.
Samsung Ads rolls out data partnership with major marketing platforms
Samsung Onboarding Partner Program will become available in early 2022 and allows advertisers to bring in their own audience data and preferred segments.
AppsFlyer announces new Privacy Cloud
Emerging technology allows data to be computed while remaining encrypted end-to-end.
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Why data compliance is more than consent management
Protecting customer data goes beyond basic consent management.
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX.
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your business.
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies.
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech companies.
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
IAB releases draft ‘CCPA Compliance Framework’
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data privacy.
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes.
Businesses prepare to spend heavily on CCPA compliance
Those who already have GDPR programs are at an advantage, survey finds.
MarTech Today: IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads & IBM touts Director of Marketing Data role
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification. Amazon VP reaffirms: ‘No plans’ for ads […]
Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain certification.