Performance
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.
David Naffziger is CEO of BrandVerity, which provides technology solutions that protect the world’s leading brands online. David was previously VP of Engineering at Judy’s Book, a Seattle-based local search company. Before Judy’s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.
Management
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year.