MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution

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FIRST-PARTY TIME. Adtech company PubMatic has launched Audience Encore, a new offering designed to let ad buyers use a publisher’s first-party data across PubMatic’s entire programmatic ad exchange. Media buyers will have access to unique audience segments from publishers and data companies along with the other first-party audience segments they are already buying from traditional sellers. Why we care: This could be a major advancement for media publishers who have first-party data to start monetizing it programmatically alongside their current inventory. (Publishers are currently limited in their ability to sell both inventory and data side-by-side through DSPs). Publishers and data companies also get real-time reporting on audience performance, making it a more transparent process than the current industry standard. Source: PubMatic

A NEW OUT-OF-THE-BOX DEV PLATFORM. Domo this week launched the Domo Data Experience Framework, a no-code, drag-and-drop development environment that aims to make data-driven app creation available to everyone, regardless of their technical skill. The app lets both technical and non-technical employees create and quickly deploy no-code or “rich, highly specialized apps” with little downtime. Why we care: It’s another representation of the industry leaning into an agile-first approach, which requires speed, scalability, and an anyone-can-do-it mindset. Out-of-the-box production solutions have been popping up for a while now and we can expect it more as teams embrace fluid roles and rapid deployment. SOURCE: Domo