B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
MarTechCharts
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content.
Homegrown martech tools are making a comeback
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
These are the marketing activities most likely to convert visitors to prospects
Human interaction seems to drive conversions, despite the intense focus on AI.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.