Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
MarTechCharts
These are the marketing activities most likely to convert visitors to prospects
Human interaction seems to drive conversions, despite the intense focus on AI.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.