3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
MarTech Conference
The MarTech® Conference: Expert-Led Training For Senior Marketers
Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery.
The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we saw in the past few years are not going away.
Are you and your organization prepared for what comes next?
Join us online at The MarTech® Conference to explore these essential changes, challenges, and opportunities and discover how senior marketers like you can succeed. You’ll unlock expert-led presentations that deliver actionable tactics and proven strategies — and discover time-saving solutions that deliver measurable ROI.
Discover how attending MarTech can help you become a master of marketing in the digital age.
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
Customer journey orchestration
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
How to improve campaign quality in a digital-first world
Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.
How to drive engaging brand experiences with co-innovation
Co-innovation lets marketers use their engagement tools more effectively.
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
Customer journey orchestration
Automating decisions with real-time situational context
Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine.
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape.
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide.
Good morning: Submit a session pitch for MarTech
Calling all tech-focused marketers.
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
5 ways marketers can improve customer experiences with personalization
Personalized CX can help marketers unify customer journeys.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
How marketers can build their brand’s digital maturity
A brand's digital maturity goes beyond digital transformation.
How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
What personalization looks like without third-party cookies
How marketers can reduce reliance on third-party cookies and improve personalization.
How to meet your brand goals by organizing your content strategy
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
4 reasons to implement a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
How to build a successful RevOps team
Sustained revenue growth is built on optimized RevOps teams and strategies.
How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.