Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
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Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations.
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible marketing.
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats.
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers -- and keep them -- profitably.
Twitter hires Gap Kim to head Global Business Marketing
Gap Kim comes to Twitter with a track record of leading growth at WhatsApp, Facebook, and Google.
Marketing salary survey 2019: Compensation trends in the U.S.
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers.
Facebook makes a play for creators with new tools, features for monetizing content
The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily.
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to support the new targeting options.
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international scale.
Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations
The new service underscores Amazon's continued efforts to provide customers with more delivery and pick up options.
Why Meeker sees ecommerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
The acquisition will give advertisers the ability to use Amazon’s data from searches and purchases to target audiences beyond its own properties.
Canva urges users to change passwords following data breach affecting up to 139 million users
The cyber attack comes on the heels of the company's recent acquisition of Pexels and Pixabay, underscoring Canva's efforts to engage more marketers and designers.
Roku’s new Activation Insights tool targets viewers who have shifted to streaming
The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's streaming platform.
Report: Mobile to become the preferred platform for video ads by end of 2019
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone.
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials.
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.
Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands.
Spotify is testing voice-enabled ads that let listeners command engagement
The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months.
Ad fraud war wages on: More fraud to be stopped than successful in 2019
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud.
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of August.
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements.
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
Spotify adds Oracle Data Cloud integration geared to auto advertisers
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities.
Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers.
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the company.
Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights.
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for DOOH.
Snapchat announces new features geared at creativity, collaboration, partner advertising
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more.
Adobe’s content-aware video masking is about to make post-production a whole lot more efficient
A wide range of video-focused performance updates are available in the Adobe Creative Cloud’s latest update, including an innovative content-aware fill that removes unwanted objects from videos, among others.
Report: Addressable TV ad spend very much alive, shows no sign of slowing
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring efficiency of one-to-one targeting.