Contributor

Robin Kurzer

About Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Robin Kurzer's latest articles

Marketing operations (MOps)

Getting to know you: Salesforce integration helps marketers map a customer’s journey

Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.

Robin Kurzer | Dec 7, 2017 at 1:12 pm ET

Marketing operations (MOps)

Getting the whole picture: VirtualWisdom’s update enhances systems visibility

The company says its "app-centric" IPM is a breakthrough in infrastructure monitoring.

Robin Kurzer | Dec 6, 2017 at 3:11 pm ET

Performance marketing

Pointy helps customers find what they need close to home

The technology helps local businesses compete with big ecommerce retailers.

Robin Kurzer | Dec 5, 2017 at 3:08 pm ET

Marketing management

The MarTech Minute: Strategic acquisitions, new products and more

The martech week in review: News and announcements in marketing technology this week that you might have missed.

Robin Kurzer | Dec 1, 2017 at 2:45 pm ET

Marketing operations (MOps)

Faster, cheaper and more efficient: AI-powered market research is here

Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.

Robin Kurzer | Nov 30, 2017 at 2:44 pm ET

Customer experience

More than mobile: Martech insights from Black Friday & Cyber Monday

Coming off of record sales and engagement, what can marketers do even better next year?

Robin Kurzer | Nov 29, 2017 at 3:46 pm ET

Marketing management

The MarTech Minute: A new partnership, new products and people on the move

The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

Robin Kurzer | Nov 24, 2017 at 2:00 pm ET

Digital transformation

Intellimize introduces a new way to test websites

The tool uses machine learning to give marketers an alternative to A/B testing.

Robin Kurzer | Nov 21, 2017 at 12:34 pm ET

Customer experience

Listen up: The state of podcasting in marketing

Some marketers are comparing it to the Golden Age of radio.

Robin Kurzer | Nov 21, 2017 at 9:55 am ET

Marketing operations (MOps)

Segment announces new GDPR compliance capabilities

The API-based data platform's new features will help companies wrangle all of a user's data.

Robin Kurzer | Nov 20, 2017 at 3:00 pm ET

Marketing management

The MarTech Minute: Software enhancements, new partnerships and martech movers

The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

Robin Kurzer | Nov 17, 2017 at 6:07 pm ET

Marketing operations (MOps)

Say it out loud: Voysis announces new voice-powered commerce platform

The voice AI company’s platform gives marketers a way to directly provide native voice functionality to their customers.

Robin Kurzer | Nov 16, 2017 at 11:54 am ET

Marketing operations (MOps)

Our ‘Ultimate Guide to GDPR’ launches today

The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context and guidance.

Robin Kurzer | Nov 13, 2017 at 3:01 pm ET

Marketing management

The MarTech Minute: Cloud integrations, GDPR compliance solutions and more

The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

Robin Kurzer | Nov 10, 2017 at 7:08 pm ET

Marketing operations (MOps)

RiskIQ adds GDPR analytics feature to its Digital Footprint service

The company’s analysis of major US banks reveals that 68% are not GDPR-compliant.

Robin Kurzer | Nov 9, 2017 at 12:31 pm ET

Marketing operations (MOps)

Salesforce and Google’s partnership could be a boon to marketers

A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]

Robin Kurzer | Nov 8, 2017 at 8:36 am ET

Performance marketing