Content everywhere: Winning attention in a fragmented marketing landscape

At the November MarTech Conference, experts from Cella, True North Growth Labs, and iPullRank will explore how marketers can reach audiences across an increasingly fragmented digital world.

Publishing exceptional content is a huge milestone, but making sure your target audience actually sees it a moving target. Audiences are splintering across search engines, social channels, AI assistants, and private communities faster than most teams can keep up.

The pressure on marketing leaders isn’t about producing higher volume — it’s about figuring out where buyers spend their time, adapting content seamlessly for distinct channels, and measuring success when traditional traffic metrics don’t tell the full story.

You don’t need to be everywhere at once. You just need a distribution engine that works smarter.

That’s the core focus of “Content everywhere: Winning attention in a fragmented marketing landscape,” a panel discussion at the free, online MarTech Conference on Nov. 4, 2026.

Building a smarter content distribution strategy

This session explores how marketing organizations can move past the “publish and pray” cycle and step into intentional, repeatable reach.

Rather than spreading your team thin across every new network, the panel will break down practical frameworks to plan, scale, and measure content across both traditional search and emerging discovery hubs.

Here is what the panel will address:

• Prioritizing high-impact channels: How to identify the platforms and communities where your buyers actually engage so you can invest resources with confidence.
• Maximizing content mileage: Effective ways to repurpose core assets across different channels while respecting each platform’s unique format and user expectations.
• Navigating AI-driven discovery: Practical steps to ensure your content remains discoverable as buyers increasingly rely on AI assistants for answers.
• Measuring true reach and impact: Key metrics to track content influence and buyer intent, even when touchpoints don’t result in a direct website click.

Meet the panel

This discussion brings together leaders spanning content strategy, growth execution, creative scaling, and search engineering:

• Tamara Scott, chief content officer at overQualified LLC, will moderate, bringing deep perspective on multi-channel audience connection.
• Steve Bevilacqua, principal consultant at Cella by Randstad Digital, offers operational insights on scaling creative capabilities and streamlining workflows.
• Nichole Kelly, CEO of True North Growth Labs, brings strategic expertise in driving organic growth and connecting content to revenue impact.
• Patrick Schofield, associate director of relevance Eengineering at iPullRank, shares technical expertise on search visibility and changing buyer discovery patterns.

A live Q&A following the panel offers a direct line to ask about your team’s specific distribution and measurement challenges.

Join us for “Content everywhere: Winning attention in a fragmented marketing landscape” at the MarTech Conference on Wednesday, Nov. 4, 2026. The online conference is completely free to attend. Reserve your spot today and let’s build your content strategy forward.